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Types of Promotion (Sales Promotion (A business may decide to offer a…
Types of Promotion
Sales Promotion
A business may decide to offer a direct inducement to customers in an attempt to sell more of its product. This type of promotion is referred to as sales promotion
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Advertising
Advertising is a paid, non-personal message. Print and electronic mass media are used to communicate a message about a product.
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Publicity
Publicity is any free news story about a business’s products. It differs from advertising in that it is free and its timing is not controlled by the business.
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Personal Selling
Personal selling involves the activities of a sales representative directed at a customer in an attempt to make a sale.
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Relationship Marketing
In response, businesses are looking for ways to develop long-term relationships with individual customers, a process known as relationship marketing.
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Product Endorsement
Product endorsement occurs when celebrities, who act as opinion leaders, express their support for a product
The Power of Celebrities makes people want to purchase a prouct and because they are an icon customers should come and therefore it will now be a trend
Sponsorship
Sponsorship provides an opportunity for a business to directly promote its products towards a select group of consumers who have a common interest.
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