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Types of Promotion (Advertising (Advertising is a paid, non-personal…
Types of Promotion
Advertising
Advertising is a paid, non-personal message. Print and electronic mass media are used to communicate a message about a product.
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Mass Marketing - Television, radio, newspapers
and magazine.
Personal Selling
Personal selling involves the activities of a sales representative directed at a customer in an attempt to make a sale. For example, a real estate agent uses personal selling when he or she shows a house and tries to persuade the potential home owner to purchase it.
Product Endorsement
Product endorsement occurs when celebrities who act as opinion leaders express their support for a particular product
Publicity
Accounts can be made on social media such as Instagram, which provides the business with recognition that is used to attract customers for their products.
Sponsorship
Companies use sponsorship as a way to get their business' name into the world. Often when sport teams are successful, or significantly larger than others, their sponsors get a lot of recognition.
Sales Promotion
Main Aims
A business may decide to offer a direct inducement to customers in an attempt to sell their product.
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Relationship Marketing
Relationship marketing is a strategy designed to provide the customers' with a sense of loyalty and companionship between the seller and themselves.