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ROLES AND STATUS OF SOCIAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR…
ROLES AND STATUS OF SOCIAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR
ROLES
FAMILY
Members of a family strongly influence the buyer behavior
Parents stick to one type of brand
Comparison of food prices by parents when eating out at restaurants
ORGANIZATION
Managers and workers have different food choices and places to eat
Type of transportation by employees and employers
A manager and an employee may have different buying behaviors given their
respective roles in the company they work for
STUDENTS
Tend to buy cheaper products because of low buying power
Prefer new place and follows current trends
Preference on one stop centre
DEFINITION
ROLES
The part of society that expect us to play in given as status
Each person possesses different roles and status in the society depending upon the groups, clubs, family, or organization to which he belongs
STATUS
The relative social position within a group
The social role and status profoundly influences the consumer behavior and his purchasing decisions
STATUS
Different income levels affects consumer behaviour
Difference of consumer behaviour between customer in urban and rural area which affected lifestyle and food choices
CONCLUSION