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G4-[PR]Ch5-LAUNCH (Eight Strategies (1.follow the rabbit (2.designing the…

- - - - purchase a marquee participant
        
        obtain exclusive access to the seeds it produces
  - - - that benefit a single set of user
    - - attracting a second set of user
  - - - induce their customers to become user
    - - by attracting one set of users producer
  - - - other set of users engage in interactions
        
        Paypal
        
        PDF
        
        Google &Android
  - - - stage the creation of value
  - - - consumer or producers
        
        attracts the other side
    - - value created that relevant to users when the size of network is small
    - - arrange fro creation of value
        
        attract one and more users
  - - - the platform to provide the effective match marketing charateristic
- - - - create the awareness of products for customers
        
        instagram、twitter
  - - - goods or services must be designed to be attractive
        
        paypal
- - - - Confinity
        
        Aimed at enabling money transfers on Palm Pilots and PDAs
        
        After two years, they shut Confinity down
      - PayPal
        
        Two sides of a market_the chicken-or-egg problem
        
        reduced the friction involved in accepting online payments
        
        increased its base of consumers by incentivizing new sign-ups
        
        Today,PayPal produces a major portion of eBay's revenues and profits
        
        "Users commitment was more important than user acquisition"
- - - - focus on consumers
    - - easy upload
      - producers bring in consumers
      - who investment
      - seeded
      - curation dynamic
    - - producer-first strategy
      - higher-quality tools
      - improving matchmaking of videos with consumers