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G4-[PR]:CH3 Architecture (The power of modularity (a strategy for…
G4-[PR]:CH3 Architecture
core interaction
value unit
if or not proceed to some further exchange
quality control
filter
selected consumers
participants
play different role in differing interactions
The power of modularity
advantages to an integral approach
a successful modual must have modular approach
a strategy for organizing complex products
amodular systen is composed of units
designed independenly
still fiction as a interated whole
a critical factor makes modularity so effectiveq
reason is growth of personal computer
CPUs,GPUs,RAM,HDt
communicated with other interfaces
Re-architecting the platform
Analyze the degree of modularity
A 2006 article in Management Science, Alan MacCormack and Carliss Baldwin
In the early 1990's, Intel
In a 2002 paper, Micheal A. Cusumano and Annabelle Gawer
"Design structure matrices"
beyond the core interaction
by introducing a new category of users either producers or consumers
by allowing users to exchange new kinds of value units
by changing the value unit exchanged between existing users
by curating members of an existing user group to create a new category of users
the how of platform design
make core interactions possible
pull
1.a chicken-or-egg problem
2.keep the interest of user
solutions
exchange intangible currency
leverage the outside networks of participants
feed-back loop
single-user feedback loop
multi-user feedback loop
faciliate
1.make it easy to share and create on the platform
2.reduce barriers to usage
in some cases, we have to increase barriers
match
the more datum are, the more accuracy the match is
based on
age
interest
location
relationship status
1.use incentive to encourage providing more datum
2.leverage game elements to gather data from users
3.acquired from third-party providers
Designing a new platform
What does platform do and how it works
connects producers and consumers
exchange value
With connection
goods
services
information
Currency
without connection
Iterative improvement：Anti-design
Control by user, not owners/managers
leave room for serendipitous discovers
user lead the way for evolve
