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Companys (cares about brand name (control damage when crisis happen…
Companys
cares about brand name
improve brand image
add credibility
build trusts
people buy products that they heard before
use social media
interact with customers
give out samples
answer questions
control damage when crisis happen
respond asap
communicate to stakeholders clearly
own the error
deliver key messages
appeal to targeted audiences
Apple
believe in challenging
the status quo
think differently
make beautifully-designed products
make simple to use products
cares about profits
cut costs
decrease inventory
inventory control
review stock level regularly
reduce operation costs
control power consumption
turn down cooling outside of business hours
limit office supplies
paper, pens
buy common items in bulk
get discounts
reduce labor costs
reduce the hours employees work overtime
consolidate employee tasks
one person focus on 1 thing
increase revenue
increase productivity
recognize staff contributions
performance review
bonus
replace old machines with new ones
found new customers
understand their wants and needs
marketing trough email
improve service
develop a staff training program
create a SOP
reduce mistakes
save time
be polite
enhance customer services
ask customers for reviews
do follow-ups