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Millenial Parents (Spending time together (Simplify their life (55%…
Millenial Parents
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Searching for guidance
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Research before buying
Read blogs, watch youtube
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89% of millennial parents’ shopping decisions are influenced by friends’ social media posts or mentions
Business should be working with people who are seen as peers to millennial parents, which are often associated with mum and dad influencers
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Looking for the truth
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concern about privacy
46% of global millennial parents think targeted advertising based on their previous search history is an invasion of privacy
33% of global millennial parents feel that using the internet adds a great deal to their daily stress levels
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Thrifty Tendencies
Prioritize Child Education, activities, products
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