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The Narrative (White space (Unused space that surrounds the graphic…
The Narrative
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What we read?
Designs can contain social, ideological, psychological and theoretical narratives that seek to provide meaning to the visual communication.
Springboard narrative
A springboard story enables readers to visualise from one context the transformation involved in an analogous context.
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Dual narrative
More than one narrative is dealt with at the same time in a given work or page,
grand-narratives
all-encompassing story or archetypal account of the historical record that can provide a framework upon which to order an individual’s experiences.
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Balance
Is the visual equilibrium between design and the reconciliation of opposing forces in a composition in order to arrive at stability.
asymmetry
Is more difficult to visualise as it involves the placement of objects in a way that allows objects of varying visual weight to balance one another around a fulcrum point.
symmetry
It means, equal ‘weight’ on each side of a
centrally, in much the same way as a set of balancing scales functions.
Juxtaposition
Is the relationship between images. Arranging images in this way allows the characteristics of one to cross-fertilise with the characteristics of the other.
Alignment
Alignment refers to the position of type within a text block in both the vertical and horizontal planes.
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Leading and Fonts
Fonts are the characters themselves, while leading is a device used to space lines of text, as text set solid without leading appears cramped and may see ascenders and descenders run into one another.
Indentation
An indent or indentation is the insertion of a variable length space at the start of a text block that is used to give a clear, unambiguous starting point to a text passage.