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Week 1 (fallacies/principle of mcguires (accentuated-effects fallacy…
Week 1
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Yale model of persuasion
examination of possible effects of particular characteristics of message, source, recipient
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problem with Yale model: says only motivated people will take info but doesn't say how the process actually works or if its machinations affect the eventual outcome
AIDA(S)
attention, interest, desire, action, satisfaction (customer loyalty)
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attitude
an evaluative response (positive/negative) to a person, situation, product, idea, organization
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Content, source, recipient
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