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The beginner’s guide to growth hacking …
The beginner’s guide to growth hacking 
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What is growth hacking?
Describes a data driven test and measure approach to reaching, converting and retaining customers on a scalable basis.
It is about the creative use of scalable and repeatable
methods with the goal to optimize every digital touchpoint in order to get prospective customers to take action.
Public relations
Key issue
Focusing your efforts on your product and execution, measuring,
learning and adapting
Key Steps
Build your own list of influencers in a Google spreadsheet with
their name, outlet, contact details and social profiles
Read, listen and engage on social media first
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Types of marketing
Inbound marketing
Definition
Effective way to generate awareness,
convert customers and give advocates something to talk about.
Key Process
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Examples
Blog posts, Social media distribution
Email newsletters, Ebooks
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