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Week 2 (reasoned and intuitive attitudes (Kahenman system model (system 1:…
Week 2
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message factors
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quality
deductive, sound arguments vs inductive strong arguments
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integrated framework for effective communication (different communication strategies used to target specific behavior determinants)
persuasion strategy
advantages of product (testimonials, demonstations)
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social strategy
connects with social groups goals, values (visual)
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Attitude: ealuative response -whether positive or negative- to a person, product, organization, idea
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