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B201: Week 3: Information in business organisations and the importance of…
B201: Week 3: Information in business organisations and the importance of collaboration
Information and knowledge
Information
The information age
Instant information e.g. internet, PC
Knowledge
Knowing how to use data and information creates knowledge
Learning from knowledge
Knowledge pyramid
Music example
Data: Musical notes
Information: Song
Knowledge: Sampled piece of music
Theory and the 'real world' of practice
Descriptive/explanatory theories
Prospective theories
Communicating different types of information
Advertising
Music can be used for emotion
Annual reports and shareholder meetings
Press releases
Funded research and reports
Product placement
Word-of-mouth and referrals
Online
Volunteering days and fundraising events
Evaluating information
Finding "good information"
Who produced it
Framed by their perspective
Put themselves in the best light
How was it gathered
Quanititive
Positivist paradigm: A way of thinking about the world that emphasises the socially-constructed nature of reality and experiences.
Qualitative
Constructivist Paradigm: A way of thinking about the world that emphasises the socially-constructed nature of reality and experiences.
Does it make sense in the real world