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The marketing mix pricing (Product mix pricing (Product line pricing,…
The marketing mix pricing
Types of pricing
Cost-based pricing
competitor-based pricing
Customer-based pricing
Product mix pricing
Product line pricing
Optional-product pricing
captive-product pricing
By-product pricing
Product bundle pricing
Pricing in business markets
Trade or function discount
Quantety discount
Cash discount
Seasonal discounts
Allowances
Informing pricing decisions
General survey
Price sensitive analysis
Conjoint analysis
Elasticity modeling
Experimentation
Ethical consideration
Dynamic pricing
Segmented pricing
Super-sized pricing