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Sportswear website (B2B (What does it offer?
A place for small brands to…
Sportswear website
B2B
What does it offer?
- A place for small brands to sell their stock online.
- support through; encouragement and networking.
- advice
- contacts in the industry
- exposure to a wider and larger audience.
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Shops, retailers can use our stop (one day promo book) to find brands they like for their own shops, stores, websites
we need to do a sick pdf emailed to everyone to sell it. we need a few brands on board before we can launch website
sell the fact we need to club together to go against the big brands. bored and tired of big brands who dont care about the environment being in all the shops
The Website
Shopping list:
- wordpress - free theme
- e-commerce plugin with intergrated payment tool.
- yoast SEO analysis
- blog area
- B2B login area to post blogs?
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Payment - we need to make sure its quick and easy. We then need to make sure we get our 10% ??? It needs to be super clear for the brands otherwise no one will do it. We need to make sure its clear that if the stuff is faulty, damaged or anything its not our faults but the brand however they can also contact us for a refund
I think we workout if the theme can do the payment before we spend hours making the website (this needs to be a priority)
The Branding
Name:
A combination of 2 words that resonate with the brand to create 1 word. Examples: Strava and Asos
ideas
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Eco
Green
Sustainable
Environment
Viron
Noriv
Tnem
Evom
Evas
Evos
Banits
Flow
Wolf
Move
Avem
Boseni
Flosini
Mosino
Bosino
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Extras
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Photoshoot later on combining a few of the best piece to bring our brands together
Could also have a section once you click on an item saying 'wear this with this' or 'goes well with' 'paired with' and select an item from another brand again linking them together
Blog with life style (people love to follow this shit) (me) so like healthy recipes, how to have an eco friendly Christmas, how to make your room a calming space bullshit as well as
Tips from the pros
Workouts
Inspiring women
B2C
Customers can find small, innovative brands that align with their environmental awareness and active lifestyles. By buying through us the customer can trust that all is sent out and there is a proper returns policy ect.
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Partners
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Rachael Atherton
lucy campell
Not sure how individual people will help us apart from raving about the website. As they will do it via instagram and then upload a photo of what? Them in a product thats on the website then they are promoting that individual brand. we can use these people to do talks and blog articles though
Growth
Growth needs to be organic. Initially contacting small brands with small / no website and less than 2000 followers on Instagram. Explain the concept and get them signed up.
Once we have about 15 brands signed up and have grown our own social following and SEO then we should look to bigger brands with 2k to 6k followers on Instagram and proposition them too.
Free listing in exchange for small percentage and 2 social posts a month and 1 blog post a month (300 words Minimum)
brands to message
UK brands
Yoga
-Olas Ocean Tribe
-Teeki
-Aquith london
-Lunges and Lycra
-Yoga Matters
-Fitccessory (vegan eco friendly yoga stuff)
Active Therapy clothing
Studio Kolektif yoga wear
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Swim
-Fallbay Designs
-Tilia Rose Swim
-Half baked london
-Kobe Surf
-Olas Ocean Tribe
-Bodds Active Swimwear
-Hang Zen Swimwear
-Sand and Palm
-Actieve Therapy clothing
-My Mantra Active wear
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Cycling
-Stolen Goat
-GRN sportswear
-UPSO recycled bike bags
-Matchy Cycle (not UK but I really like them)
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Other
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Swimwear
-Sensi Graves Bikinis (£5.68 UK shipping 14-19 wokring days)
-Salt Gypsy (big fan of this brand but they are quite big so future)
-Ozero Swimwear (5 days shipping £15-30 shipping)
-OY surf apparel (love -postage £13 takes around 14 days)
-Dkoko bikinis (5-10 days £28 2-3 weeks £8)
-Zealous Surf bikinis (£10 -3-5 days)
-Monique rotteveel active wear (£14 shipping to uk)
-Sensi Grave bikins (v cool brand £25 shipping tho 6-10 days)
-Kovey (bigger brand £10 shipping really lovely items)
-Curms swimwear (£12 shipping)
-Bright swimwear (£4.80 shipping)
-Adalu (£12 shipping)
-Annake swim (£18 4-10 working days)
-Karmakiss
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big yoga brand for future with recycled leggings - yoga democracy and Beloforte
YOGA
Rumi X
Canopy Verde (vegan gym bags)
The concept
An online marketplace where shoppers can find small, new, & environmentally aware brands creating products for active women.
The site will also be a hub for female entrepreneurship providing encouragement, inspiration, networking, and access to support and guidance from indusry mentors.
Monetisation
- Take a small commission of product sold on the site. (%10 -15)
- offer brands paid promotion as B2C following grows.
- sell promotion of manufactures and service providers that the brands listed on the site might want to be a part of.
selling display ~Advertisment. Google display network
-Get each brand to post per month and write blog
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