Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market (information & knowledge, potential for mutual benefit,…
-
-
marketing
-
A social process by which the consumer’s needs and wants are determined and fulfilled through interaction in the market.
As a business approach: Marketing seen not as an organizational function but as a core perspective
Move from product orientation to marketing orientation
-
social marketing
Activities commonly associated with marketing, carried out for social/ethical rather than economic purpose.
-
-
-
-
-
-
-
-