Yakun Website
Goals of Site
Objectives
Target Audience
Competitors/References
ToastBox
Killiney Kopitiam
Coffee & Toast
Heavenly Wang
Primary TA
Secondary TA
Families
Working Adults
Job finders
Students
To share some info about history and achievements of Yakun
To update the visitors of the store about the recent news and happenings regarding Ya Kun
Display the types of products which are currently selling
Let visitors find new store locations and nearest branches
Let the visitors know about the gift vouchers
Provide delivery services for people
Attract job finders to apply as a potential staff.
Let visitors write their reviews, suggestions or inquiries to the company.
To position itself at the forefront of innovation for product development.
To attract more customers especially amongst the youths to increase brand awareness.
To increase awareness of Yakun’s new promotions.
Visit the website for the store locations so that it could be more convenient for them
Order delivery to their office on days where they are too busy to visit the physical store
Can visit the website for more information regarding the interview dates, salaries and staff benefits.
More thrifty; will look out for possible discounts or gift vouchers, which the website can provide.
Areas of improvement
Interface Design
Usability
Functionality
Good points of website
Map in “Find Us” can show different branches that can leads users to branches.
background design should match the color scheme
Let user search results load in the same page for Locations.
Interface Design
Usability
Functionality
Homepage inclusive of all info as a slideshow.
Navigation bar has drop down list
Gallery in “ Menu” shows all of their menu items
Navigation bar buttons evenly paced across the same lengths.
Pop ups of the different information in the homepage gives good first impression
Pictures that accompany links hold meaning to the link’s content
Buttons, icons and arrows look like they do what they do
Can interact with the Facebook page directly from the website
Company’s icon is at the top center of the screen, which is a very noticeable area.
Button indicates to viewer exactly what they are clicking at.
Button changes color when the mouse hovers over it to indicate that it’s a button
Allows the user to view the shop items through filter that can easily find products
Limit to two fonts for website
Put clear dividing lines for each article content
Put some visual representations of the branch locations were in the map.
Page: Locations
Page: Delivery
Page: Jobs
Page: Gift Vouchers
Content is organized in a systematic way.