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customer relations (VALS types (strugglers - elderly, actualizers -…
customer relations
VALS types
strugglers - elderly
actualizers - expensive taste
believers -concervative
experiencers - young
makers - practical
sstrivers - insecure
unaware
2.lead
prospect
customer
fan
customer
satisfaction
delight
allegiance/loyalty
dissatisfaction
defection
Demographic segmentation
people with responsible jobs
non-manual jobs
manual workers
senior executives
lowest income level
customer funnel
generate leads
2.improve conversion
repeat business
increase revenues
Types of CRM technology
On-premises CRM
Cloud-based CRM
Open source CRM
evolving capabilities of CRM
innovative
Cloud, mobile tools
SMM
Service enhancement
cutting edge
Social CRM
AI, IoT
Holistic profiling
traditional
marketing campaigns
customer profiling