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What explains the 2010 General Election Result? (Brown (Boring, ratty,…
What explains the 2010 General Election Result?
Cameron
Seen as a 'Prime Minister in waiting'
Moderniser
Big society
Women
Ethnicity
Conservatives tougher on immigration
Little difference between parties
Brown
Boring, ratty, insecure
Portrayed negatively
Weak campaign
"Bigoted woman"
Lack of vision
Public tired of New Labour
Lack of 2007 mandate
2008 recession
Fiscal irresponsibility
Brown as Chancellor
Low regulation
Lack of governing competence
Labour seen as wasting money
Conservative targets
'Recession always under Labour'
Newspapers
'The Sun' supporting Conservatives
TV debates
Brown seen as 'wooden'