Design Thinking for communications professionals (Important about…
Design Thinking for communications
works horizontally across on organization to tear down
silos,improve communications, and deliver new insights.
Understanding and empathy
Important about storytelling ?
Stories create shared meanings and grow human
stories are remarkably durable strategies
principles of design thinking
Testing the solution
Defining the problem
Focuses on the human
Creates shared meaning
Is dynamic and iterative
logic and creativity