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Design Thinking for communications professionals (Important about…
Design Thinking for communications
professionals
works horizontally across on organization to tear down
silos,improve communications, and deliver new insights.
Understanding and empathy
Important about storytelling ?
Stories create shared meanings and grow human
connections.
stories are remarkably durable strategies
principles of design thinking
Testing the solution
Brainstorming solutions
Prototyping solutions
Defining the problem
Steps
Promotes empathy
Focuses on the human
Reduces risks
Develops foreight
Supports change
adaptable process
Creates shared meaning
action-oriented
Is dynamic and iterative
logic and creativity
Real
Structured