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DESIGN THINKING FOR COMMUNICATIONS PROFESSIONALS (10 Principles of Design…
DESIGN THINKING FOR COMMUNICATIONS PROFESSIONALS
is a state of mind
Focused on man to solve problems
In a organization
To tear down silos
Improve
communications,
Deliver new insights
It relies on both creativity and logic.
The five-step Design Thinking process
BRAINSTORMING SOLUTIONS
PROTOTYPING SOLUTIONS
DEFINING THE PROBLEM
TESTING THE SOLUTION
UNDERSTANDING and EMPATHY
10 Principles
of Design Thinking
Is dynamic and iterative
Promotes empathy
Develops foresight
Reduces risks
Focuses on the human
. Creates shared meaning
Supports change
Relies on an adaptable process
Is action-oriented
Combines logic and creativity
Stories
Shape and Share a company’s true values and purposes
can be matched
to specific business challenges
tips for telling a great story
Make it
Human
Make it
Collaborative
DEFINE
PROTOTYPE
BRAINSTORM
TEST
EMPATHIZE
Make it
Structured
Make it
Real(ish)
Make it
Visual & Engaging
Make it Tagible and Performative