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Bootcamp bootleg:Design thinking (DESIGNER (creates (new experiences),…
Bootcamp bootleg:Design thinking
CONCEPT
create
products
satisfy needs
actively
services
satisfy needs
actively
processes
STAGES
emphasize
requires
to interact
in a foreseen and unforeseen manner
immerse
in the experiences of the users
observe
the behavior of people
generate
discover the real needs
identify the right users
discover the emotions that intervene
guide the efforts correctly
define
objectives
Broad understanding of your users
approach the problem in a simpler way
why?
Express the problem
more explicitly
ideate
it allows you
generate new ideas
why?
well for
explore possible solutions
so to identify problems
prototype
why?
because it allows us
get empathy
to explore
evaluate
Inspiration
test
help us
refine solutions and improve them
learn more from our users
try and refine our point of view
DESIGNER
creates
new experiences
communicate
using images
it's empathetic
with your clients
drives
new and impressive ideas
it is collaborative
this gives you an advantage
METHODS
we will only mention some
2x2 Matrix
facilitates
thought construction
the problem space
visually communicate a relationship
I Like, I Wish, What If
advantages
allows to make feedback
it has a simple estructure
Can be used in small and large groups
extreme users
this helps
take out the most significant and general needs
interview preparation
objective
to share time with our customers
How to prepare for an interview
Brainstorm questions
Identify and order themes
Refine questions
what ?, How ?, Why?
consists in
observe and analyze
concrete images
concrete situations
Video Editing
why use this method
video is a very powerful way to communicate ideas