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VISUAL WELLBEING: INTERSECTIONS OF RHETORICAL THEORY AND DESIGN (WELLBEING…
VISUAL WELLBEING: INTERSECTIONS OF RHETORICAL THEORY AND DESIGN
RETHORICAL
to instruct, to moves, to please
responds to imperfect situations
which are capable of positive modification by rhetorical actions
a process that inheres in
all discursive practices
move the passions,
influence the will
A force for civilization and human
advancement
DESIGN
actions that are aimed at changing existing situations into
preferred ones
is defined as the area of human experience.
the three senses of good
Power of conceiving, planning,
and making
Rhetoric and the Visual: Key Concepts
Eudaimonia (Flourishment)
wellbeing, pleasure, and happiness.
involves personal expressiveness
of deeply held values.
Enargeia/(Vividness)
ability to (re)create
a vivid description
gives pleasure ti the viewer
evoke a sense of wonder
WELLBEING
feeling healthy, happy, and content,
experience of objects through the visual sense.
pleasurable looking
Expression of virtue
Fulfillment
A condition for human
Inherently culturally rooted