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Narrative (L3: Why are interactive stories persuasive? (narrative…
Narrative
L3: Why are interactive stories persuasive?
narrative transportation
highly transported
: all mental systems and capacities become focus on the events occurring in the narrative
holistic experience
: integrating attention, imagery, feelings
absorption into a story
narrative persuasion
: people's real-life, attitudes and attention change consistent with the story
3 features
identification and mental imagery
lose track of reality in a physiological sense
actively
overcoming resistance
narrative persuasion
analytical persuasion:
divergent processing, focus on text and real life (opinions, knowledge)
narrative persuasion:
convergent processing, single focus on story, distanced from real life
adding interactivity
L6: How to improve a story?
linguistic cues
metaphor
why use it?
making something abstract more concrete
greater elaboration of message content
vivid language
concreteness
ability to draw or film
specificity
sensory perceptibility
proximity
spatial
sensory
temporal
emotion interest
acquaintance with protagonist
responsibility
L1: what is a story?
story
complication难题
resolution
protagonist
structure
crisis
climax(resolution)
rising action
falling action
exposition
3-act structure:
confrontation对抗
resolution
set-up
interactive elements
Design an avatar
influence the setting (music played)
choosing the POV
concept of interactivity
selectivity
responsiveness
directionality of communication
awareness
exploring elements in the story (clicking on hyperlink)
dialogue
L2: why do we tell story?
narrative increase:
interest --> motivation
engagement -->affective
comprehension -->cognitive
"Man as a storytelling animal"
storytelling is a way to escape from reality
Dark side: conspiracy theories
why so hard to escape from?
profound feelings of distrust
endangered self-interests
some contradictory facts
L4: How to make a good story?
Functional analysis
topics
target group
communicative purpose
motivational
change behavior
a change in social reality
cognitive change
persuasive
instructive
affective
informative
supporting assessment
organizational goal
L7 what is an interactive story?
L9 Where do we use interactive stories?
L12 What makes stories deceptive?
L10 Why do we take stories for true?