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Причины делиться информацией (Молва (Основные концепции (Viral Marketing…
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Источники: 
Lang, Bodo; Hyde, Ken (2013). [Available through ProQuest database. ProQuest document ID: 1478021321 "Word of mouth: what we know and what we have yet to learn"]. Journal of consumer satisfaction, dissatisfaction and complaining behavior: 1–18.
Lang, Bodo; Lawson, Rob (2013). "Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool". Journal of Nonprofit & Public Sector Marketing: 374–399. doi:10.1080/10495142.2013.845419.
Lovett, Mitchell; Peres, Renana; Shachar, Ron. "On brands and word-of-mouth". Journal of Marketing Research: 427-444.
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