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B207: Block 1, Session 4 - Marketing, setting the scene (Reading 1 (Book)…
B207: Block 1, Session 4 - Marketing, setting the scene
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Marketers
Blythe (2006, p. 3):
Marketers act at the interface between the company and its customers. They need to coordinate the company’s activities with the needs of customers, and to communicate the company’s offerings to its target groups.
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