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Ice Cream Man icecreamuncle (WHAT (What challenges do they face?…
Ice Cream Man
WHERE
Where are they usually found?
Outside schools
Tourist attractions
Orchard Road
Singapore River
Outside MRT Stations
Near houses and around neighbourhoods
https://thesmartlocal.com/sg/others/6048-ice-cream-uncle
where do they get their supplies?
Where do they get their carts from?
Online websites such as partymojo.com
WHY
Why are they in the dying trades?
Many other better jobs
Unappealing to the youth - nobody wants to take over
Taste and preference may have changed
Facing growing competition - cafes
Applying for Permits and other licenses are tedious and costly
https://mothership.sg/2018/09/ice-cream-uncle-singapore/
Why do they lack support?
Availability of cheap ice cream at nearby supermarkets
Not Realising the Significance of this Trade or not care about it.
Why is the trade dying?
Younger generation taste Singapore's historic ice cream
To preserve this tradition of our history
Why do they want to set up an ice cream man business?
Wanted a job with flexible hours
They have a passion towards the job
Why is the the ice cream man trade so special?
It holds a special memory of many childhoods
People grew up eating it
It was a convenient way of having a quick snack
WHAT
What can ice cream men do to stay relevant in this era?
Knowledge of youth's tastebuds
Add more flavours which are gaining popularity
For eg, matcha
What challenges do they face?
Rising costs of supplies and operations
Unstable income
Heavy and slow transport because of their carts
Cannot travel far and onto the expressway
Rainy weather
Results in lesser customers
Competition from cafes
Air conditioned
Youths prefer cafes - chill vibe
They have free wifi
Stationed and standing under the heat
http://www.asiaone.com/singapore/confessions-ice-cream-vendor
What makes the different from chain stores
Convenience
Nostalgia factor
Price
What do these ice cream men sell?
Bottled and can drinks
Different flavours of the ice cream
Chocolate chip, Chocolate, Strawberry, Vanilla, Blueberry, Coconut, Corn, Durian, Raspberry
The base of the ice cream
In a plastic cup
In between a slice of folded fluffy multi-coloured bread
Between crispy wafers
In a cone
What age group usually does this job?
Uncles aged 60 years old and above
What did we do to help them?
Feature them in the news, social media and blogs
What is the average price of their ice creams?
$1-$3
Who
Who will take over this dying traditional trade in the future?
Younger generation who are willing
Who are their targeted customers?
Tourists and children
Teenagers
How can they stay alive in this era?
Collaboration with local brands
Pass down the trade to the younger generation who are willing
Requesting for help from the government
Request to Sell in More Areas
Asking for Government Grants and other benefits
Modernisation
WHEN
When did this business start to become popular?
1970's
When did this business start to die out?
The 21st Century
When Do They Usually Work?
Around 1pm - 6pm Everyday including public holidays.
HOW
How can they make their business better?
Attracting more customers - interesting flavors
For eg, attap seed flavour ice cream, pistachio
Widen the options of snacks
For eg, old school sweets and the iconic chocolate coins
Have better transportation - more efficient
Being More Friendly and Talkative
Improving customer service
improve machines and equipment
By tapping on social media
Appeal to youths
How do people know where to find them?
Put posters of information around
Social media updates
They come across one on the streets
Fixed locations
How many remaining carts are left in Singapore?
The total number of them is decreasing
Less than 100
How can they make full use of this business?
Venture into doing big events such as weddings, birthdays and baby showers.
http://www.icecreamandicecream.com/traditional-ice-cream-carts/
Tap on high consumer traffic or shift work
How do they deal with competitors?
Customer service. By being friendly
https://sethlui.com/uncle-jimmy-traditional-ice-cream-singapore/
how many carts are there in the past?
Opinion Statement: By introducing social media marketing to the ice cream man business, the youth will be able to know more about it and support their business.
