Design Thinking for Communications Professionals
Steps
Understanding and Empathy(1)
Defining the problem(2)
Brainstorming Solutions(3)
Prototyping solutions(4)
Testing the solutions(5)
learn
as much as you can about your audience.
investigate myriad aspects of given problems
bunch of ideas are tossed
out
test your assumptions
about people, materials and processes
Learn what works and
what doesn’t
Principles
Is action-oriented
Supports change
Focuses on the human
Develops foresight
Is dynamic and iterative
Promotes empathy
Reduces risks
Creates shared meaning
Relies on an adaptable process
Combines logic and creativity
Solutions
Can be matched
to specific business challenges
Why you should care?
designed to shif the emphasis back
approach provides specific tools for
crafing stories that stick.
Tips
Make it collaborative
Make it human
Make it structured
Make it
Real(ish)
Make it
Visual & Engaging
Make it Tanginble and performative
What is?
A human- centric
approach to problem solving
to solve real-world issues
Benefits
relies on both creativity and logic
promotes a learn-by-doing approach
crazy collaborative
posits that the way a thing looks is not a secondary
consideration