Please enable JavaScript.
Coggle requires JavaScript to display documents.
стиль жизни trailer_1319 (особенности повседневной жизни :silhouettes…
стиль жизни 
-
-
-
Данные
-
-
Демографические
-
-
-
-
-
дети (кол-во, их возраст)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
"Lifestyle cannot help one to understand consumer behavior if lifestyle variables are a disorderly, nongeneral, nonhierarchical, or atheoretical set of vaguely related traits whose casual relationships to each other and to anything else are unspecified." Felson, Markus, 1975
-
-
Источники :one: Chian Son Yu, (2011),"Construction and validation of an e#lifestyle instrument", Internet Research, Vol. 21. Iss 3 pp. 214 - 235 :two: https://www.sinus-institut.de/fileadmin/user_data/sinus-institut/Downloadcenter/20150805/2015-01-15_Information_on_Sinus-Milieus_English_version.pdf. :three: Залесский П. К. Мировой и российский опыт типологии потребителей по образу жизни, Маркетинг и маркетинговые исследования, 2002. :four: Lastovicka, On the Validation of Lifestyle Traits: A Review and Illustration,Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 126-138. :five: Vyncke, P. (2002). Lifestyle Segmentation. European Journal of Communication, 17(4), 445–463. :six: http://academic.udayton.edu/JohnSparks/tools/notes/psychograph.pdf :seven: Felson, Marcus (1975), "A Modern Sociological Approach to the Stratification of Material Life Styles," in Advances in Consumer Research, ed. Beverlee B. Anderson, Ann Arbor, MI: Association for Consumer Research. 33-38.