Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Marketing Concept (Marketing Function (manage brand (project a brand…
The Marketing Concept
Marketing Function
monitor and analyse trends, opportunities, threats and competition
set objectives, aligned with mission, vision and values
-
-
-
-
Ensure product and service is delivered, communicated and offered at the right price
-
marketing
provide consumer, society, clients value
-
-
-
-
The marketing process
-
-
-
implementation, monitoring and evaluation
organisations mission, vision and values
-
-
-
-
-
-
-
Dibb et al., 2016; Jobber and Ellis-chadwick, 2013; Kotler and Armstrong, 2016).
-
-
: 
-
-
-