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Metrics (Kind of Metrics (Growth & Activation, Engagement, Retention,…
Metrics
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AARRR (Pirate)
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Activation
Activated
Ex: Pay, integrated with another app
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Revenue
Start to pay, is a subscribed
Metrics must be
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Correlation
Take carrefull about correlation. Example Correlation between swim and icecream, actualy que correlaction is about summer
Changeable
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exemple: ecommerce that the client buy just once a month, dont make sense you measure number of buying per month.
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