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Social Cognition (Automatic Thinking (Schemas (Schema Selection (Priming
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Social Cognition
Automatic Thinking
Schemas
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We have Schemas for...
- doing laudry
- groups of people
- an individual
- yourself
Example: Kelley (1950)
Student were told to expect the lecturer would be either cold or warm. Students that expected him to be warm were more likely to ask questions and participate because they used a schema (warmth) to fill in the blanks on what they did not yet know about the guest lecturer
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Schema Selection
Long Term Familiar Reminders
eg. baby is crying because its upset... (family history of temper tantrums)
Priming
eg. baby is crying because it someone hurt the baby...
(recently viewing a documentary about child abuse)
RONALD/DONALD
after reading a paragraph about donald, 2 groups were told to memorize 5 words (either positive or negative), those that memorized 5 positive words were more likely to have a positive impression of ronald
Bargh, Chen, & Burrows (1996) used scrambled sentence tasks to prime them
1) when scrambling rude vs. neutral or positive sentences participants were more likely to interrupt a rude experimenter
2) When scrambling elderly related sentences vs. neutral, people walked slower in a timed walking test
Durability... Schemas stick in our head even if proven wrong
Ross, Lepper, Hubbard (1975)
- students read 25 suicide notes, determine if real or fake
- told they were good or bad
- told the feedback was false and told to rate future success
- people fail to disregard bogus feedback and maintain perceptions or failure and success
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Heuristics
Availability: we make judgements based on how easy something is to come to mind... easy recall=more common
Are shark attacks more common than being hit by plane parts.... NO but recalling a shark attack comes to mind faster therefore we think it must be true
Representative: a mental shortcut whereby we classify something by how similar is sounds to typical case
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Example: is Simon a Arts student or Computer Science student...
- he likes coding
- he is shy
Therefore he SOUNDS like a comp sci student but there are MORE arts students so it is more likely that he is an arts student
Anchoring and Adjustment: a mental shortcut where we start with a figure in mind and move up or down from that point, often failing to adjust as much as needed
Example: guessing how many people live in turkey...
more or less that 20 million?
(most of us stayed within 5-10 million but its actually 74 million
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Defined:
- fast
- based on past experience
- efficient
- sometimes fails (is awkward and incorrect)
Controlled Thinking
Counter Factual Thinking
when we imagine how things might have been... often after a close call involving negative events
Determinates:
Proximity
Makes the counterfactual easier to imagine when the actual situation is closer to the counterfactual
eg. Chris missed the bus by 5 min... Tina missed it by 5 seconds
We construct mental models of events including how different factors could have influenced possible outcomes -> our emotions are stronger if we only have to change these factors slightly to achieve a more desirable outcome
Medvec (1995) Olympic Medalist Study
- found that bronze medalists were happier than bronze medalists because silver medalists made comparisons upwards "I could have done better" whereas the bronze medalists made comparisons downwards "I could have done worse"
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Action vs. Inaction
Action is more regrettable that inaction (stocks example)
But
this is most seen in the short term where as in the long-term, inaction is more regrettable
Inaction and Regret
Gilovich & Medvec (1994)
75% of people report regret over things that they wish they had done
- missed educational opportunities
- failure to seize the moment
- not spending enough time with friends and family
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Defined:
- concious
- voluntary
- requires mental energy
- can be turned on or off
Defined: how people select, interpret, and use information to make decisions and judgements about the social world