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Religion, Renewal and Choice (Postmodern religion (globalisation, media…
Religion, Renewal and Choice
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Postmodern religion
David Lyon:
postmodern religion based on the idea that society is an unstable, fragmented, media saturated global village
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globalisation, media and religion
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for example: 'electric religion' and televangelism disembodied from real local churches to re locate online
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Religious consumerism
postmodernists believe religion serves the purpose of individuals needs rather than society as a whole
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Religious market theory
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Compensators
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Religious competition
competition between churches leads to improvements in quality of religious goods on offer to attract more followers
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America vs Europe
demand increases when there are more religions to choose from because customers can find one that meets their needs
in contrast when there is a religious monopoly it leads to decline because there is :no_entry: incentive to provide people with what they want ( :no_entry: competition)
Stark and Bainbridge: religion thrives in the USA because there has never been a religious monopoly and always have had many denominations to choose from: :explode: in healthy religious market
Europe: most European countries dominated by official state church which had religious monopoly - competition :red_cross: religious then declined
Supply led demand
Hadden and Shupe: growth of televangelism in the US shows that religious participation is supply led: opened up competition in evangelical churches thrived
Finke: lifting on asian immigration restrictions into the US allowed asian religions to set up in the US joining the religious market
Criticisms
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Bruce: argues that stark and Bainbridge misinterpret secularisation theory. does not claim secularisation is universal or that there was a golden age
Norris and Inglehart: countries with catholic churches near monopoly have high levels of religious participation (Ireland for example) :red_cross: to stark and bainbridge
Beckford: :red_cross: to market theory because it assumes people are naturally religious :forbidden: explain choices they make
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A spiritual revolution
traditional christianity giving way to holistic spirituality or NA spiritual beliefs - for personal development
increase in spirituality can be seen in the growing spiritual market: :fire: in self care and 'therapy' like sessions
Heelas and woodhead
investigate wether traditional religion has declined and how much spirituality is compensating for this
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