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Culture (Impact on Perceptions of the World (Analytic:
a type of thinking…
Culture
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Impact on Self-Concept
Independent
- default in Western Cultures(individualism)
- relations are separate from identity
Interdependent
- default in Asia (Collectivism)
- relations are part of your identity
Impact on Prefereces
Emotion
Affective Valuation Theory (AVT) Tsai et al. (2006, 2007)
looks at cultural differences between music, drugs, children's book, religion
Eastern Cultures prefer...
- calmness
- serenity
- restfulness
more peaceful music, depressants, boring books, religions involving meditation
Western Cultures prefer...
- excitement
- enthusiasm
- elation
upbeat music, stimulants, adventure books, hype religions
Impact on Uniqueness
Kim and Morris (1999)
North American and East Asian participants pick between a common and uncommon item (orange/green pens in airport study AND shape rating study)...
- NA participants pick the uncommon
- EA participants pick the common
What is it?
a collection of discrete behavioural and cognitions shared by people within a population that are distinct from those in another population