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EVALUATION OF COUNTRIES FOR OPERATIONS (What information is important in…
EVALUATION OF COUNTRIES FOR OPERATIONS
What information is important in scanning
Opportunities : sales expansion
Examining Economic and demographic variables
Opportunities : ressources acquisition
Cost considerations
Labor
Infrastructure
Ease of Transportation and communication
Governmental incentive and disincentives
A caveat
Risks
Political risks
Foreign exchange risks
Competitive risks
Collecting and analyzing data
Some problems with research results and data
Inaccuracy
Non-comparability
External sources of information
Invidualized reports
Specialized studies
Service companies
Government agencies
International Organizations and agencies
Trade association
Internally generated data
Country comparison tools
Grid
Matrice
Allocating among locations
alternative gradual commitment
geographic diversification vs concentration
Growth rate in each market
sales stability in each market
competitive lead time
spillover effects
need for product, communication and distribution adaptation
program control requirement
Reinvestment and harvesting
reinvestment decision
harvesting
Non comparative decision making
Example case of lego