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COMPETITIVE ADVANTAGE (1987 Coney (Consumers must be able to differentiate…
COMPETITIVE ADVANTAGE
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1990 Kohli y Jaworski
Implement marketing through activities such as the analysis of changes in the needs and desires of customers
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200 Holfman
Market orientation refers to the intangible focus on customers and competitors, and the formation of business networks that foster relationships and strengthen strategic planning.
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MARKET ORIENTATION - external focus on customers, competitors, know the customers' perception, feedback information obtained through surveys applied to customers, give value to the information