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Graphic Design in the Digital Era: The Rhetoric of Hypertext (The Digital…
Graphic Design in the Digital Era: The Rhetoric of Hypertext
Graphic media
Image
Powerful
Logical
Emotionally
Social Imagination
Cultural Importance
Design
Verbal and Visual Communication
Articulation of syntax and punctuation
Organization of paragraphs
Pauses
Silences
Digressions
Visual Signs
Regulation of graphic linguistic
Television Screens
Corporate images
Posters
The Digital Revolution
Greater and faster flow of information
Via binary code
easy to manipulate/fragment/connect
images
texts
sounds
New logic in production of symbols and signs
New rules and networks for cultural exchange and communication
Data
more virtual
nonmaterial
ephimeral
New problems
A computer is the solution to every problem
Infinity and volatillity to the reading process
Hypertext
The habit of multicursivity
Nonlinear reading processes and digital information systems
undirectional & multidirectional possibilities
Organization of parts
Nonlinearity is not exclusive to computers
Nonlinearity dose not necessarily imply open thought processes