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Rhetorics of Hypertext (Rhetorical Mechanism in web design (Web…
Rhetorics of Hypertext
Typefaces, grids
visual linguistics
Need of speech
symbolic role
Cognitive role
Complex thought
Digital Revolution
New devices
expansion of codes
production of knowledge
computer = greater & faster flow of info
Binary principle
image
text
sound
information
virtual
nonmaterial
ephemeral
Hyper encyclopedia
Network
Adaptive screens
new patterns
new syntax
multiorder
adaptive users
reorganization
Hypertext
user/text
group of media codes
Illustrations in medieval age
connecting thread of discourse
Experience
Linear
non linear
Text approach
Semantic
Opinions
Deconstructivism
Interconnetion
In-text changes
Dynamism
Mixing areas of study
hazy idea of schientific concepts
natural science concepts applied to humanities
superficial erudition with technical terms
manipulating meaningless sentences
Rhetorical Mechanism in web design
Web page=Hypertextual browser
Sequence/diagram info
Free mobility
Topic approach
Matrix with starting point
Hierarchy of links
constant new contributions
optimize possibilities of interaction with senses
window arrangement
Grammar / color schemes
cognitive coherence