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GRAPHIC DESIGN IN THE DIGITAL ERA (Rethoric (Devices for navigation and…
GRAPHIC DESIGN IN THE DIGITAL ERA
Hypertex
Non linear reading
semantic mechanism
organization of parts
fit the format
Not exclusive to computers
Not imply open thought processes
Pragmatic conditions
Greater and faster flow of info
rules and networks
layout of the parts and semantic links of the sings
rethorical conditions
Cultural exchange and communications
electronic nature
virtual
nonmaterial / ephemeral
easily transferable, reproducible,modificable
store data, portable devices
experience
semantic character
images/text/sounds
Electronic bits
Numerical code
computer screens
methaforic experience
Rethoric
Hypertextual browser
Order
Free mobility up to certain point
Metaphor of the portal
"HOME"
Electronic presentation
Hermeneutic experience
Navigation
Format
Rules of interaction
Thought, memory, attention, mobility
Devices for navigation and building
Dispositio
Laying out
Elocutio
Way ideas expressed
Inventio
Ideas / arguments
Icons / Punctuation / Navigation systems
Dynamic
Cognitive coherence
Framework
Opening/Accesses/Closing