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48 Introduction to Industry and Company Analysis (Industry Influences…
48 Introduction to Industry and Company Analysis
Three-Step Valuation Process
Top-down process
General Economic Influence
Industry Influences
Company Analysis
General Economic Influence
Structural economic changes
Macroeconomic factors
Technology
Demographics
Governments
Social influence
Industry Influences
Industry classification system
industry life cycle
embryonic stage
growth stage
shakeout stage
mature stage
decline stage
Factors that affect the sensitivity of business cycle
cyclical firm
non-cyclical firm
Peer group
Pricing power
Barriers to entry
Industry concentration
Industry capacity
Market share stability
Competitive advantage
Rivalry among existing competitors
Threat of entry
Power of suppliers
Power of buyers
Threat of substitutes
Elements considered in an industry analysis
Company Analysis
three generic competitive strategies
Cost leadership
Differentiation
Focus
include the following elements
overview of the company
explain relevant industry characteristics
analyze the demand for company's products and services
analysis of costs
pricing environment
financial ratios