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Language (The Power of Language (Naming (Research has demonstrated that…
Language
The Power of Language
Language allows us to satisfy basic functions such as describing ideas, making requests, and solving problems
Naming
Research has demonstrated that names are more than just a simple means of identification: They shape the way others think of us, the way we view ourselves, and the way we act
Some research suggests that even the phonetic sound of a person's name affects the way we regards him or her
Names that were simple, easily pronounced, and rhythmic were judged more favorable than ones that lack these qualities
Credibility
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When a message about consumer behavior was loaded with unnecessary words and long, complex sentences, the professors rated it highly, when the same message was translated into more readable English, with shorter words and clearer sentences, the professors judged the same research as less competent
Status
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Several factors combine to create positive or negative impressions: accent, choice of words, speech rate, and even the apparent age of a speaker
Speakers of standard dialect are rated higher than nonstandard speakers in a variety of ways: They are viewed as more competent and more self-confident, and the content of their message is rated more favorably
Sexism and Racism
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By using derogatory terms to label some people, the out-group is set apart and pictured in an unfavorable light
The Nature of Language
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As with physical symbols, the place to look for meaning in language isn't in the words themselves but rather in the way people make sense of them
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