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RX17 Pro marketing promotion (online (Seize the night campaign…
RX17 Pro marketing promotion
online
Seize the night campaign
Influencers talk about RX17 Pro, and bring attention to the publics on social media
OPPO social media account talk about RX17 Pro and ultra night mode, along with phone giveway campaign.
offline
MediaMarkt Event
A big ambassadorto bring media attention
Anna Nooshin
attend the event，make a speech about first sale
Micro influencers below 200K to target the right TG on social media and create a party atmosphere
Attend the event
one post during warm up stage, to talk about their night life, bring attention to the nightlife, emphasis the important of night shot
One post on the launch day to announce RX17 Pro launch, and they have received the gift from OPPO which is RX17 Pro, so they took a picture by using oppo phone, talk about the Ultra Night Mode to capture their nightlife clearly
One post on the first sale day, announce the phone is now available, and you can come to the MediaMark event to meet the influencers
Use OPPO RX17 Pro on daily basis to make more impact
200K to 500K influencers to bring more attention both online and offline,
different field to target more audiences. like photograph, travel, fashion, art, DJ, luxury, etc
3-4 people
Attend the event
one post during warm up stage, to talk about their night life, bring attention to the nightlife, emphasis the important of night shot
One post on the launch day to announce RX17 Pro launch, and they have received the gift from OPPO which is RX17 Pro, so they took a picture by using oppo phone, talk about the Ultra Night Mode to capture their nightlife clearly
One post on the first sale day, announce the phone is now available, and you can come to the MediaMark event to meet the influencers