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Right Invoices Marketing Strategy (Landing page (Content changes (Pricing…
Right Invoices Marketing Strategy
Landing page
Hosting
Content changes
Pricing & Features
Contact us form
SEO friendly
Blog NewsLetter
Amazon.in Business
Registration
Advertising
Understand how to sell in Amazon :star:
JustDial
Payment terms
How to sell via JustDial? :star:
Share JD details with Laxmi :pencil2:
Google Search
Page Ranking
Analytics?
Understanding SEO :star:
Google Ads
Customer Acquisition
Tele-marketing
Customer Data
Calling
followups
meetings
product demo
During Phase
Data preparation
small business/medium businesses
email id/contact details
script
Before Phase
Select the Target Market
Digital Marketing
Twitter posts/ Adv
Instagram posts
Youtube VIdeo post/Adv
Videos
subscription
Facebook posts/Adv
booster
subscription
LinkedIn (Sales Nav)
STD/ENT versions?
Content
Strategy
Target for April 2020
Subscription : 5k pm
in mails
Identify ideal customer
Industry?
Start ups
Grocery & Retail Chain firms
Enterprise Software
Single Store / Grocery / Standard software
Why Grocery retail?
Software
2 more items...
Computer &
Thermal Printer
10 inch
Tablet &
thermal Printer
R&D :question :question:
Pharma Outlets
What customization?
Report into expiry dates
Expiry & Batch #
Report on
discounts offered
2 more items...
Why Pharma retail?
Inventory ('coz
more SKU range)
Discounts?
Software services
manufacturing
wholesalers
eCommerce
Company with less than 50 employees
New companies
Niching :check:
Dominate the Niche
Specialist
Enterprise product
Mobile
Desktop
on Premise
Cloud
Have to be inch wide and
mile deep
Stop advertising a long
list of products :forbidden:
Harmful :no_entry: Mass marketing
Terrible Idea :red_cross:-
Don't target everyone
GOALS
Customer acquisition (Volume(
Revenue in terms of license sold
Price
cust. must pay to obtain the product
Promotion
target cust. to buy it
Social Media
Linkedin
Instagram
Twitter
Facebook
whatsapp
Designing the company portfolio
current portfolio