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Social Identity Theory (Assumptions (people strive to maintain self esteem…
Social Identity Theory
Assumptions
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evaluations of the collective self's social identity made in relation to a relevant outgroup on relevant characteristics
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when social identity in unsatisfactory, one made strive to leave the group or make the group better
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Social Categorization: individuals automatically classify themselves and others into groups in may situations
We have a need to belong
When ostracized... we deplete psycho-social resources (control, self worth, belongingness)
activates same pain centre in the brain as physical pain
produces either hyper-conformity or hostility
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Groups
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Entitativity
percieving a collection of social targets as possessing unifying qualities and coherence
highest for intimate groups (family)
lower for work groups
lower yet for social categories (religious groups)
lowest yet for transitory groups (people at a bus stop)
Down Side of Groups:
Process Loss (aspects of group interaction that inhibit good problem solving)
- failure to share unique information
- group polarization
- group think