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LEAD (EBOOK confirmation (Introduce&promote webinar #1 (Promote…
LEAD
EBOOK confirmation
Introduce&promote webinar #1
Promote webinar #2 (success story)
Promote webinar #3 Benefit
Webinar starts NOW - join
WEBINAR confirmation
Success story (no sell)
Advice (soft sell/anticipation)
Day before webinar
3 hours before webinar
Starts now
REPLAY email
Replay #2 Introduce product
60% OFF Special
CART abandonment
Error email (something went wrong?)
Offer reminder - Trust/case study
Offer ends tomorrow
End now (2 hours)