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GRAPHIC DESIGN IN THE DIGITAL ERA: THE RHETORIC OF HYPERTEXT (hypertext…
GRAPHIC DESIGN IN THE DIGITAL ERA: THE RHETORIC OF HYPERTEXT
editorial media
design objects
construction of particular type of discourse
highly developed
use of verval
visual communication
articulation of syntax
punctuation
organization of paragraphs
pauses
silences
digressions
signs
typefaces
grids
graphic signs
technology
culture
provides new devices
advent of electronic microsystems
technological transformation
graphic discourse
the digital revolution
digital revolution
capacity
encode information
image
text
sound
binary principle
digital production
create for global interconnection
simultaneous discourse online
status
hypertext
experience
non linear
organization
discourse to one another
almanacs
encyclopedias
newspapers