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Graphic Design in the Digital Era: The Rhetoric of Hypertext (Multilinear…
Graphic Design in the Digital Era: The Rhetoric of Hypertext
Digital revolution
expansion of textual and graphic code
binary principle
easy to process and store
New logic in the production of symbols and signs
Information is more easily:
transferable
exchange and difussion
reproducible
modificable
Global interconection
virtual hyper-encyclopedia
Digital discourse
reading
new syntaxis - change and multi order
multicursivity
Mechanism of hypertextual organization
order of a discourse
order from one discourse to another
Foucault
deconstructivist theory
the discourse formed by parts
a text had several levels
different ways of understanding
Multilinear reading process
semantic mechanism
undirectional
multidirectional
organization of parts
fit in the format and situation
nonlinearity
not exclusive to computers
doesn't imply open thought process