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Health Promotion (Health Impact Assessment (HIA) (Appraisal and Reporting,…
Health Promotion
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Planning & Strategies
A good oral health promotion intervention:
- is efficacious in improving health
- Reduces health inequalities
- Does not rely on (but may encourage) changes in behaviour
- Is safe
- Makes cost‐effective use of scarce public resources

Beatties Model for Health Promotion 1991
= Matrix enables the classification of different aspects of health promotion

Hawe et al Health Promotion Planning Model
- Identifying the priority health issue
= Needs assessment
Data Collection
- Normative Needs: what do the experts say
- Felt Needs: What is important to the people
- Expressed Needs: What are people actually doing
In the end = A statement about: the top priority health issue, its magnitude, and the group experiencing the issue. With evidence from your consultation and research that justifies the statement.
- Analyzing the health issue
= Describe target group & factors contributing to issue
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Contributing Risk Factors
- Enablers
(facilitates a health behaviour)
- Predisposing
(characteristic of the indv, community, or envion predisposing)
- Reinforcing
(as a consequence of a health behaviour)
- Writing the Plan
= Community resource assessment & Gap analysis
Use Models ie
- Ottawa Charter
- Te Pae Mauhutonga
Change Theories ie
- Behaviour
- Community
- Policy
- Goal
- Objectives & Sub-objectives
- Strategies Objectives
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Intervention Models
Ottawa Charter
Core Elements
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Develop Personal Skills
- Enable both the individual and community to exercise control over their own lives
- Supports personal and social development by providing education and information on health
- Article Two of Treaty of Waitangi
- Tinorangatiratanga/ self‐ determination
Advocate for political, economic, social, cultural, environmental, behavioral, biological factors favourable for health
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Te Pae Mahutonga
- Mauriora (cultural identity)
- Waiora (physical environment)
- Toiora (healthy lifestyles)
- Te Oranga (participation in society)
The two pointers represent:
- Ngā Manukura (community leadership)
- Te Mana Whakahaere (autonomy)
Evaluation
Evaluability Assessment
= is the programme ready for assessment (ie has there been enough time for effect to be seen)
Sleeper effect – no immediate effect, but delayed effect many years later (ie CWF)
Backsliding Effect – immediate effect that eventually stops, returns to normal (ie Drink driving)
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Hawe et al
Process Evaluation
Implementation, quality and reach of the programme
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IMPLEMENTATION
= plan/organization of the programme, success/failures
Impact Evaluation
Measures the extent to which the programme objectives and sub‐objectives have been met regarding risk factors
- Increase in knowledge, change in attitudes
- social/behavioral environments changes
- policy change
Outcome Evaluation
Measures the extent to which the health goal or health promotion goal has been achieved
(ie LT and changes in health status, environ...)