Gamification (The buildig blocks of gamification (Virtual Goods (Virtual…
The buildig blocks of gamification
Drives participation and engagement
Create to the addictive user experiences that motivate users to take certain actions.
Virtual goods are non-physical objects that are purchased for use in online communities or online games
This are the “high-score table".
People motivated by achievement tend to seek out challenges and set moderately difficult goals.
The business value
Ways of participate
Searching for information
Voting on content
Tracking Statistics Drives Participation
Statistics create another level to the game and motivate people to play more
Who Is Participating?
Building and activating a community of members or fans
Organizations can take back control of the brand experien
encouraging them to join a community
driving active participation
sharing with friends outside the community
recruiting friends to
join the community
Building your brand
Help increase brand awareness, affinity.
Game Mechanics & Game Dynamics
the various actions, behaviors, and control mechanisms that are used to “gamify” an activity
Virtual goods and spaces
Gifts and charity
Game dynamics include
applies the mechanics of gaming to nongame activities to change people’s behavior
Participation and Engagement
The overall goal of gamification is to engage people to participate