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Gamification (The buildig blocks of gamification (Virtual Goods (Virtual…
Gamification
The buildig blocks of gamification
Drives participation and engagement
Create to the addictive user experiences that motivate users to take certain actions.
Virtual Goods
Virtual goods are non-physical objects that are purchased for use in online communities or online games
Leaderboards
This are the “high-score table".
Achievement
People motivated by achievement tend to seek out challenges and set moderately difficult goals.
The business value
Ways of participate
Searching for information
Writing comments
Answering questions
Viewing photos
etc.
Voting on content
Watching videos
Tracking Statistics Drives Participation
Statistics create another level to the game and motivate people to play more
Who Is Participating?
Students
Employees
Customers
Fans
etc.
Building and activating a community of members or fans
Organizations can take back control of the brand experien
encouraging them to join a community
driving active participation
engaging users
sharing with friends outside the community
recruiting friends to
join the community
Building your brand
Help increase brand awareness, affinity.
Game Mechanics & Game Dynamics
Game mechanics
the various actions, behaviors, and control mechanisms that are used to “gamify” an activity
Points
Levels
Challenges
Virtual goods and spaces
Leaderboards
Gifts and charity
Game dynamics include
Status
Reward
Achievement
Self-expression
Competition
Altruism
Defined
applies the mechanics of gaming to nongame activities to change people’s behavior
Participation and Engagement
The overall goal of gamification is to engage people to participate