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La retórica del hipertexto (Comunication (Visual (Codes (textual…
La retórica del hipertexto
Comunication
Visual
Codes
graphic
image
logical
emotional
textual
cognitive and symbolic role
regulate our interpretation
formats
analogical
experiences
example
magazines
encyclopedias
books
digital
new logic in the production
symbols
signs
information contained
reproducible
modificable
more easily transferable
design in digital media
nonlineaarity
nonlineaarity not imply
order available in the format
undirectional / multidirectional possibilities
hypertext
no linear sequence
free mobility
offers an outline of possibilities
argumentative element
matrix of possibles access
using linear texts and posibles iteractions
moving images
sounds
hermeneutic experience
relues of interaction
construct metaphors / remplace experience
helping navigation and to building experience
icons and puntaction
visual devices to emulate oral discurse
web page on internet
balance of instance
ethos
logos
pathos
reaction of dispositio
exordio
Verbal