Introduction to Gamification (Gamification Design Framework ( Fun (What…
The use of game elements and thinking
to increase target behavior and interaction
The elements are added to concepts
that are not originally games
Games such as Super Mario
could not be considered
Offers clear and specific goals
Has rules and restrictions to add
more of a game element
What can Gamification be used for?
To promote an idea or product in an attempt
to get others to use the idea or product.
Encourages employees to share idea
or work in a certain way for points or awards
Encourage users to change lifestyle or act
in a different way such as eating healthier.
By offering points or badges, site owners attempt to
encourage users to stay.
To teach skills and idea by awarding the user for
reaching certain milestones
How does it work?
Game begins by offering a challenge
Rewarding an achievement for beating the challenge
User gets satisfaction
User continues the game.
Define Business Objectives
How can the organization benefit from Gamification
Usually the end result.
Delineate target behavior
What is it designed to encourage in its users
Should be measurable
Describe the player
Describe the types of players and
how the game will cater to each of them
How will the game keep the user interest
over large periods of time.
Motivation, action, feedback
What type of fun will the game be?
Game should encourage fun
using various types of
mechanics and dynamics
How will the game reward the player?
Achievements, badges, points, etc.